About Us


We improve performance, communication, and outcomes for your business by utilizing Applied Behavior Analytic scientific methodology. By giving employees new tools to improve their flexibility in overcoming obstacles, your workforce and organization perform more efficiently and are better prepared for the challenges facing modern business today.


Jacob Sadavoy

Jacob Sadavoy

Michelle Zube's headshot

Michelle L. Zube


Founded in 2020, CB Consultants is an agency designed to help companies realize success through committed behavior. We use reliable assessments to evaluate and improve the gaps within your company. We then provide your staff with the tools that are necessary to create seamless work, sustainable work environment, and positive increases in performance.

Jacob Sadavoy MS, BCBA, LBA

Jacob Sadavoy is a licensed Board Certified Behavior Analyst with 20 years of experience applying the principles of behavior analysis around the world. His goal is, by transforming individual performance, a better environment and culture can be achieved! He co-authored Understanding Ethics in Applied Behavior Analysis: Practical Applications (Routledge, 2019) and is a co-editor for A Scientific Framework for Compassion and Social Justice: Lessons in Applied Behavior Analysis (Routledge, 2021). He is currently a doctoral student in Endicott College’s Applied Behavior Analysis program.

Michelle L. Zube MA, BCBA, LBA

Michelle L. Zube is a licensed (NYS), Board Certified Behavior Analyst and dual certified general and special education teacher in the state of New Jersey. She has developed programs for children both domestically and internationally for over 15 year and has consulted for school districts and businesses. She specializes in Acceptance and Commitment Training (ACT), Organizational and Behavior Management (OBM), and in transforming performance via coaching and mentoring. Michelle is also a co-editor for A Scientific Framework for Compassion and Social Justice: Lessons in Applied Behavior Analysis (Routledge, 2021).

Organizational Behavior Management (OBM)

Organizational Behavior Management (OBM) is a branch of Applied Behavior Analysis, which promotes socially significant behavior change using practical, individualized solutions. By examining your company’s operations, systems, communications, and culture, we can pinpoint specific targets that improve efficiency, autonomy, and alignment. With decades of peer-reviewed research, OBM has been shown to be an effective strategy to improve workplace performance.

Acceptance and Commitment Training (ACT)

ACT is an empirically based intervention that uses acceptance and mindfulness strategies in conjunction with values-based committed actions to facilitate meaningful behavior change. The overarching goal of ACT is to increase one’s psychological flexibility.

Psychological flexibility is a term that describes the ability to change or persist in behaviors that are in-line with one’s values, even when uncomfortable private thoughts are present.

Applied Behavior Analysis (ABA)

Applied behavior analysis (ABA) is the science of human behavior. By focusing on what comes before the behavior, the behavior itself and consequences of the behavior, we are better able to predict, analyze, and modify the action necessary for successful outcomes. 

As experts in ABA and applying it in various environments, CB Consultants  individualizes training coaching for your particular needs and situation.

Within organizations, the behavior of individual employees is equally as important as the behavior of the organization as a whole. Utilizing their expertise in integrating ACT into your company’s infrastructure, CB Consultants coach employees to engage in behaviors that are of value to their personal and professional growth while being in service to the values of the organization.

Every organization could benefit from increased employee wellness and shared purpose. By using ACT, this vision can be realized.

Contact Us!

Want to learn more about what Committed Behavior for you? Contact CB Consultants for information.